The Mattorget team envisioned a revolutionary retail concept — one that combines digital convenience with physical store presence. Their goal was to shorten shopping times, simplify in-store logistics, and encourage local purchasing through a hybrid e-commerce and retail model.

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Our role was to turn that vision into reality by building an integrated ecosystem that connects suppliers, stores, and consumers through one seamless digital experience.

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The primary challenge was to coordinate the technical infrastructure behind the entire retail process — from product scanning and in-app payments to logistics, security, and user management.

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Mattorget needed a system that was not only fast and reliable but also intuitive for suppliers, sellers, and consumers alike. The solution had to balance simplicity for end users with the complex backend integrations required for live product data, transactions, and compliance.

Mattorget’s mission is rooted in strengthening local communities through direct trade between producers and consumers.

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The idea was to create both a web platform for e-commerce and a mobile app for in-store shopping — allowing users to browse, buy, and pay with ease, whether at home or in the aisle.

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By combining digital automation with in-store engagement, the platform reduces waiting times, simplifies payments, and redefines how customers experience local food retail.

The Mattorget web platform was built to serve multiple user roles — producers, consumers, and B2B buyers.

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Producers can list products, manage orders, and access real-time analytics, while buyers can explore suppliers and place orders through a streamlined interface.

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We integrated:

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• Logistics APIs for delivery coordination
  
• Secure payment gateways for direct transactions
  
• Automated order tracking for transparency
  

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The platform acts as a one-stop digital marketplace, simplifying operations for local producers and enabling them to compete in an increasingly digital retail landscape.

In Mattorget’s physical stores, shopping is now completely cashless — powered by our mobile app that allows customers to:

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• Scan product QR codes
  
• Add items to a digital cart
  
• Pay instantly via in-app payment integration

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The Vipps payment system, a widely used Norwegian mobile payment service, is fully integrated into the checkout flow. Customers can complete payments directly within the app using virtual cards — no manual entry, no physical cash.

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At the exit, clerks simply scan a digital confirmation code from the customer’s device, validating purchases and ensuring smooth store flow.

The design process focused on clarity, speed, and intuitive progress tracking. The main goal: help customers reach checkout as quickly and confidently as possible.

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A minimalist interface highlights key actions like scanning, adding to cart, and paying — all within a visually clean environment.

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Because the concept was new to users, we created an interactive onboarding flow and step-by-step visuals to guide them through the shopping process, ensuring comfort and trust during their first experience.

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To reinforce security, the app prompts users to double-check their bags before confirming their purchases — an elegant balance between efficiency and accountability.

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Mattorget’s digital ecosystem was built with speed, scalability, and reliability in mind.

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Backend: Node.js
Frontend: React.js
Mobile: React Native (iOS and Android)
Database: MongoDB
Search Engine: ElasticSearch
Infrastructure: AWS

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All product data — from supplier listings to store inventory — is securely stored in MongoDB, while ElasticSearch ensures rapid product discovery across thousands of listings. Hosting the platform on Amazon Web Services guarantees uptime, reliability, and scalability for nationwide deployment.

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