Simplifying entrepreneurship: fully digital company formation

client
Machfast
year
2019
category
FinTech / Business Services / Automation
A group of colleagues sitting around a large wooden table in a modern office break room, engaging in conversation.
what we did

UX/UI DESIGN

WEB DEVELOPMENT

MOBILE DEVELOPMENT

BACKEND DEVELOPMENT

SYSTEM INTEGRATION

PRODUCT STRATEGY

Machfast is a UK-based platform that redefines the way entrepreneurs start and run their businesses.

By combining company formation, business banking, and domain registration, Machfast enables users to incorporate a company, open a business account, and secure a domain name — all in under 10 minutes.

Our collaboration began in 2019 with the shared mission to streamline entrepreneurship through automation and intelligent design.

[01]
Intro

Empowering entrepreneurs through simplicity

Machfast’s vision was clear: make company formation as easy as ordering a product online.

They approached us to stabilize and enhance their mobile app, while also creating a new web application that would deliver the same intuitive experience. The goal was to make starting a company fast, frictionless, and fully digital — from registration to bank integration.

Display of mobile app screens on a orange background showing a company formation process.
[02]
Challenge

Stabilizing a growing ecosystem

When we joined the project, Machfast’s app faced integration inconsistencies and manual data handling that slowed down the user journey.

Our first task was to stabilize production components and rebuild key backend integrations to ensure seamless communication between the app, APIs, and third-party services — especially the UK Companies House and financial partners.

This required deep technical refinement and a UX-first mindset to ensure users could complete complex legal steps with minimal effort.

[03]
Vision

Digitizing entrepreneurship — end to end

what we did

The idea was to evolve Machfast into a fully digital company formation system, allowing users to register their business, open a bank account, and set up their online presence — all within minutes.

We envisioned a unified experience across mobile and web, ensuring that entrepreneurs could access the platform anytime, from any device, with full feature parity.

[04]
Process

Ten steps to business ownership

what we did

Machfast’s onboarding process was completely reimagined into a guided 10-step flow, designed to make company registration approachable for first-time founders.

Each step offers clear, contextual instructions, covering:

  • Selecting and verifying a company name
  • Defining the business structure and shareholders
  • Choosing the industry and activity code
  • Submitting required documents and completing registration


The system automatically validates data in real-time and provides instant feedback — drastically reducing the time to incorporation.

[05]
Security & Compliance

Trust at every step

Security and compliance are the backbone of the Machfast experience.

We integrated multiple third-party APIs for identity verification and anti-fraud measures to ensure each user meets UK regulatory requirements for company formation.

A direct integration with Companies House, the official registrar of companies in the UK, ensures that all filings and verifications are submitted instantly and accurately.

Additionally, the system supports seamless connections with Cashplus Bank, enabling users to open a business current account immediately after incorporation.

[06]
User Persona

Digital-first entrepreneurs

Machfast’s target audience consists of UK-based entrepreneurs and small business owners — individuals who value convenience, speed, and digital-first experiences.

They are tech-savvy, goal-driven, and expect business solutions to match the efficiency of consumer apps. The platform’s design and flow were therefore crafted to minimize friction and maximize clarity, empowering users to launch their ventures independently.

[07]
Development

Building a scalable digital foundation

To achieve seamless integration and improve stability, we rewrote the backend architecture using Node.js, ensuring a cleaner and more reliable connection to the Companies House API.

Development technologies: React.js, AWS, React Native, Node.js

The mobile app was developed in React Native, while the web app was built with React.js — allowing for maximum code reusability and faster feature rollout.

The entire system is hosted on Amazon Web Services (AWS), providing the scalability, uptime, and security required for financial-grade operations.

trust isn't built overnight
“The company appreciated how the team was always able to find solutions and workaround for any issues that came up throughout the project. The company was most impressed by the team's quick delivery and creative problem-solving.”
Michael Rossman
— Co-founder at Machfast
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